BBC Radio 1, in its ever-continuing drive to keep focussed on the younger audience, has shed another million or so listeners.
But the suits at BBCR1 say that’s OK. Losing a million or so listeners (they say) is cool, because you’re only counting listeners, instead of counting, er, YouTube views. Even though all of the BBCR1 YouTube views could actually be down to a couple of dozen pimply 12yo youfs in, er, Doncaster.
But hey, the suits at BBCR1 know what they’re on about. Allegedly.
But here’s a thought.
With the average listener age of BBCR1 being 4-1/2 now, it means that the average BBC Radio 1 listener has never heard this kind of stuff:
I’m not sure if this is a good thing…