It’s our tune, Mavis

BBC Radio 1, in its ever-continuing drive to keep focussed on the younger audience, has shed another million or so listeners.

But the suits at BBCR1 say that’s OK. Losing a million or so listeners (they say) is cool, because you’re only counting listeners, instead of counting, er, YouTube views. Even though all of the BBCR1 YouTube views could actually be down to a couple of dozen pimply 12yo youfs in, er, Doncaster.

But hey, the suits at BBCR1 know what they’re on about. Allegedly.

But here’s a thought.

With the average listener age of BBCR1 being 4-1/2 now, it means that the average BBC Radio 1 listener has never heard this kind of stuff:

I’m not sure if this is a good thing…

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3 Responses to It’s our tune, Mavis

  1. Masher says:

    It IS a good thing!

    I stopped listening to Radio 1, around about the time my balls dropped. But, there was no escaping it, for years to come, as it was the station of choice in the workplace.

    And of all the things I disliked about R1, the cringeworthy “Our Tune” was probably top of the list.

    I can’t even bring myself to listen to that YouTube clip: I heard the first thirty seconds of that awful music and had to switch it off!


  2. Dave says:

    And it’s spread to an even worse level as you now have the dreadful Steve Wright with a whole Sunday Morning of it plus what he considers is humour. I admit it, this is why we fled to France!