Continuing the everyday look at everyday objects through the camera lens…
You remember the big rage for designer this and designer that?
Designer shoes, designer shirts, designer suits?
Invent a label, stick it on a thing, jack the price up by 5,000%, and laugh all the way to the bank.
It’s still going on today, but we don’t really call it ‘designer’ any longer.
Rolex watches tell the time, so too will a £15 digital watch from Argos.
So what does that extra £7,440 get you?
They’re both waterproof.
The both attach to your wrist.
The both tell the time.
The cheap one has far fewer buttons to reset, and a simpler set of controls.
And the cheap one isn’t going to get you mugged.
Sticking a label on things is just an excuse for rampant consumerism and mine’s-better-than-yoursism.
It’s all a load of
Here’s another wealth-creation example: anything with the label ‘equestrian’ ramps up the price by thousands of percent.
A bucket is a bucket is a bucket is a bucket but not, apparently if you’re an equestrian.
If you aren’t an equestrian you can pick up a bucket for .97p from B&Q.
But if you are an equestrian, you should expect to pay £5.50 for a device with exactly the same water-carrying function.
That’s bonkers, that is.
Also, that’s why I buy my buckets and grooming boxes at B&Q; saved me a fortune over the years.