I do surveys for money. I love it when the £50 bank credits drop in to my account. Three so far this year.
The surveys are random; they can be about anything. Topical news stories, music tastes, radio or television viewing, shopping. Anything.
I got one yesterday afternoon that went in to great detail about adverts (as seen on every kind of platform imaginable).
The survey asked if I’d seen adverts for XYZ product in the last 30 days. And so on.
XYZ product manufacturing company has obviously spent a significant amount of money on developing, testing, manufacturing, shipping and, of course, advertising the XYZ product.
And advertising the XYZ product across a range of digital, print, and broadcast media (judging by the questions I was asked).
But unfortunately I have a blind spot for adverts (across the entire range of digital, print, and broadcast media).
Because of this blindspot I was unable to name a single time, place, or method of advertising when I saw the XYZ product.
All my life, it seems, I have been carefully developing an immunity to commercials.
Unfortunately, of late, this carefully constructed skill has been wasted.
Wasted because I have ‘consumed’ (as the media folk have it) almost no mainstream media at all.
Because there is actually nothing on.
With all the many Freeview channels available you would think I’d be able to find *something* to watch?
Something that all the family can watch?
Well, that’s just not the case.
Apart from The Chase, which we will all watch, but (wo)man cannot live on The Chase alone.
It’s ridiculous, though; so many channels of nothing to watch.
If it wasn’t for Netflix and Amazon, the television would hardly ever be on. I’m just trying to work out if that’s a good or a bad thing.