The Daily Mirror; the epitome of literary skank By Brennig | March 1, 2009 - 10:02 |March 1, 2009 Business writing Where does the apostrophe go? And then… hours later (presumably after someone pointed the error out to at least one of the many editorial staff employed by the Mirror Group): Oh, the apostrophe goes *there* does it? Well done The Mirror. Not. Bookmark the permalink.