{"id":10159,"date":"2014-06-08T22:33:15","date_gmt":"2014-06-08T21:33:15","guid":{"rendered":"https:\/\/brennigjones.com\/blog\/?p=10159"},"modified":"2014-06-08T22:49:28","modified_gmt":"2014-06-08T21:49:28","slug":"for-the","status":"publish","type":"post","link":"https:\/\/brennigjones.com\/blog\/?p=10159","title":{"rendered":"For the&#8230;?"},"content":{"rendered":"<p>Corporates tend to make brilliant promo films (for they are films, and shouldn&#8217;t be saddled with the slightly dismissing &#8216;videos&#8217; label).<\/p>\n<p>They have soundtrack, they have narrative, they have a visual story, they have production values better than the production values of Oscar winners of 70 years ago.<\/p>\n<p>They are not &#8216;videos&#8217;.<\/p>\n<p>Suzuki (don&#8217;t worry, this isn&#8217;t really about motorbikes) made one recently. It was an awesome visual representation of what owning and riding a fast motorbike was all about. Ironically I can&#8217;t find it at the moment &#8211; it was a Japanese promo, not one made for the European market.<\/p>\n<p>Triumph have followed suit. They have produced a stunning film about&#8230; well&#8230; about ambition. And desire. And goals. And they have turned it in to a film that&#8217;s all about them.<\/p>\n<p>I am bringing no criticism here; I&#8217;m just aware of the subtle manipulation that the medium of film is capable of delivering.<\/p>\n<p>Triumph&#8217;s film is here:<br \/>\n<iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/alSMJLtFifg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The flow of words in this film is interesting. They&#8217;re an art form, almost like a medieval sonnet, or a WH Auden or RL Stevenson burst on the human condition:<\/p>\n<p>For the leaning in, for the powering out<br \/>\nFor the wind in your face, and the sun on your back<br \/>\nFor the isolation, and the friendships<br \/>\nFor the destination and the getting there<br \/>\nFor the feeling<br \/>\nFor the freedom<br \/>\nFor the open road, and opening it up<br \/>\nFor everything that makes you a rider<br \/>\nAnd everything you&#8217;re still searching for<br \/>\nFor the ride<\/p>\n<p>I&#8217;m not a terribly social person, but I crave the occasional company of one or two very good friends. And the near-permanent company of a loved one.<\/p>\n<p>In what I think is a direct reflection of my social personality, I&#8217;m not a terribly social motorbiker. I&#8217;ll arrange to hook up with people, now and then. I&#8217;ll arrange to join a &#8216;flock&#8217; (or whatever the collective noun for a collection of motorcyclists is), and we&#8217;ll go off for a trip to somewhere and back.<\/p>\n<p>And there will be socialising. And I&#8217;ll also join a pub meet, now and then. For an hour or so. Until I get *that* feeling of just wanting to go.<\/p>\n<p>But like my social self, my motorbiking self also enjoys my own company.<\/p>\n<p>The Spanish Tour amounted to ten days and 1,400 miles of two-wheeled, self-centred, isolation.<\/p>\n<p>Oh, sure, there were some times when I socialised. I chatted to waiters and waitresses, talked about random things to random strangers. And I\u00a0spent some quality time with my daughter.<\/p>\n<p>But there were also long stretches (of time and distance) when my only company was me.<\/p>\n<p>And I enjoyed that. I enjoyed the many hours of thinking time. I enjoyed the quality time that I had with&#8230; well&#8230; me.<\/p>\n<p>Sure, I missed the people I care about. And I was in touch with one or two of them every evening.<\/p>\n<p>But for the most part, the only company I had was me, and my thoughts. And I did a huge amount of thinking, over those ten days and 1,400 miles.<\/p>\n<p>I feel that motorbiking, like horse riding, isn&#8217;t a naturally social pursuit.<\/p>\n<p>Oh sure, there are clubs, and meets, and ride-outs.<\/p>\n<p>But I feel the majority of bikers don&#8217;t get involved. Like a large number of horse-riders don&#8217;t get involved with riding clubs (etc).<\/p>\n<p>But we enjoy &#8211; or love &#8211; what we do. And how we do it.<\/p>\n<p>Whether we ride a nippy little pony, or a Warmblood, or a Thoroughbred.<\/p>\n<p>Whether we ride a supersports bike, or an off-roader, or a laidback cruiser.<\/p>\n<p>Is it wrong to see points of similarity between horse-riding and riding a motorcycle?<\/p>\n<p>I don&#8217;t think so.<\/p>\n<p>And like the Triumph film says, it&#8217;s<\/p>\n<p>For the isolation<br \/>\nFor the freedom<br \/>\nFor the open road<br \/>\nAnd everything you&#8217;re still searching for<br \/>\nFor the ride<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Corporates tend to make brilliant promo films (for they are films, and shouldn&#8217;t be saddled with the slightly dismissing &#8216;videos&#8217; label). They have soundtrack, they<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10159","post","type-post","status-publish","format-standard","hentry","category-stuff","two-columns"],"_links":{"self":[{"href":"https:\/\/brennigjones.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/10159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brennigjones.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brennigjones.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brennigjones.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/brennigjones.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10159"}],"version-history":[{"count":0,"href":"https:\/\/brennigjones.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/10159\/revisions"}],"wp:attachment":[{"href":"https:\/\/brennigjones.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brennigjones.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brennigjones.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}