{"id":105,"date":"2007-07-26T12:59:43","date_gmt":"2007-07-26T11:59:43","guid":{"rendered":"https:\/\/brennigjones.com\/blog\/?p=105"},"modified":"2022-03-30T16:59:40","modified_gmt":"2022-03-30T15:59:40","slug":"book-review-the-book-the-film-the-t-shirt-by-matt-beaumont","status":"publish","type":"post","link":"https:\/\/brennigjones.com\/blog\/?p=105","title":{"rendered":"Book review: the book, the film, the t-shirt by Matt Beaumont"},"content":{"rendered":"

Front cover description: ‘a very funny book about very stupid people’<\/em><\/p>\n

Actually…<\/p>\n

No.<\/p>\n

I laughed once during this book (top of page 139 if you’re interested).<\/p>\n

But don’t think I didn’t like it.<\/p>\n

I did.<\/p>\n

I loved it – really!<\/p>\n

It’s clever and very well written – and I can like and admire cleverness and good writing when I see it.<\/p>\n

I loved the cleverness of the names, to give two examples:
\n1. A character called Norman The Cook (who my head instantly renamed ‘Fatboy Slim’).<\/p>\n

2. Greg Fuller, owner of half of an Ad Agency. The balance of the company is owned by Max Scheidt (and the agency is called Fuller Scheidt, geddit?)<\/p>\n

I also loved the cleverness of the telling:
\nAlternate scenes are told through the eyes of a different character. The resultant story comes from the minds of nine different narrators.<\/p>\n

See what I mean?<\/p>\n

Clever.<\/p>\n

The dialogue is good.<\/p>\n

The stupid characters are stupidly believable.<\/p>\n

The not-stupid characters are very realistic.<\/p>\n

And, on the whole, likeable.<\/p>\n

It’s just not the corset-tearingly funny novel that the blurb would have you think the book is going to be.<\/p>\n

And while I’m talking about appearances not living up to expectations…<\/p>\n

I’d advise Matt Beaumont to get his photo changed.<\/p>\n

Doesn’t he know that the only balding, middle-aged men who sport two day’s growth and wear a huge ear-ring in one ear are commonly called ‘W*nkers’?<\/p>\n

So there we are then.<\/p>\n

the book, the film, the t-shirt<\/em> by Matt Beaumont – who may or may not be a w*nker.<\/p>\n

A not particularly funny romp through ad-land and commercial-land.<\/p>\n

But well written and cleverly constructed.<\/p>\n","protected":false},"excerpt":{"rendered":"

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