{"id":3840,"date":"2010-10-04T06:58:30","date_gmt":"2010-10-04T05:58:30","guid":{"rendered":"https:\/\/brennigjones.com\/blog\/?p=3840"},"modified":"2010-10-04T07:08:49","modified_gmt":"2010-10-04T06:08:49","slug":"unsocial-media","status":"publish","type":"post","link":"https:\/\/brennigjones.com\/blog\/?p=3840","title":{"rendered":"Unsocial media"},"content":{"rendered":"

I’ve decided to put the social media piece I was working on out for publication. So instead of the detailed thinking, here’s a bloglite version with some added attitude
\n<\/em><\/p>\n

Use Twitter?<\/p>\n

Have a blog?<\/p>\n

Think you’re a cool user of social media?<\/p>\n

You’d better think again, because the probability is you’re likely to be very wrong.<\/p>\n

The one facet of Web2.0 technology that makes social media what it is – what it was designed for – is commenting.<\/p>\n

The social media platform was, most emphatically, not designed for ‘ease of opinionated publishing’ or ‘keeping an online diary’.<\/p>\n

Reading someone’s blog or twitter stream in isolation (without commenting) is not interaction, in precisely the same way that just reading the newspaper is also not interaction.<\/p>\n

I don’t believe that the ever-increasing deployment of Reader technology has made us lazy and acted as a barrier to being social.<\/p>\n

But I do believe that people have tended to become so wrapped up in their own little worlds, that the social media platforms are gradually becoming broadcast tools, not interaction tools.<\/p>\n

The completely bonkers trend of following slebs on Twitter – slebs who, let’s face it aren’t going to follow you back – is an excellent case in point.<\/p>\n

You are likely to get as much social interaction with a sleb via Twitter if you shouted at them when they appear on your television.<\/p>\n

Bonkers, as I’ve said.<\/p>\n

So where I’m going with this – admittedly truncated – thought is that reading is good, but it is not the whole.<\/p>\n

You need to comment.<\/p>\n

You need to talk.<\/p>\n

And listen.<\/p>\n

You need to engage.<\/p>\n

That is what social media is about.<\/p>\n

That is, in a word, social.<\/p>\n

And if you can’t be arsed?<\/p>\n

You’re not being very social, are you?<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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