Blogathon 04/18

Continuing the everyday look at everyday objects through the camera lens…

You remember the big rage for designer this and designer that?

Designer shoes, designer shirts, designer suits?

Invent a label, stick it on a thing, jack the price up by 5,000%, and laugh all the way to the bank.

It’s still going on today, but we don’t really call it ‘designer’ any longer.

Rolex watches tell the time, so too will a £15 digital watch from Argos.

So what does that extra £7,440 get you?

They’re both waterproof.

The both attach to your wrist.

The both tell the time.

The cheap one has far fewer buttons to reset, and a simpler set of controls.

And the cheap one isn’t going to get you mugged.

Sticking a label on things is just an excuse for rampant consumerism and mine’s-better-than-yoursism.

It’s all a load of bollocks hype.

Here’s another wealth-creation example: anything with the label ‘equestrian’ ramps up the price by thousands of percent.

A bucket is a bucket is a bucket is a bucket but not, apparently if you’re an equestrian.

If you aren’t an equestrian you can pick up a bucket for .97p from B&Q.

But if you are an equestrian, you should expect to pay £5.50 for a device with exactly the same water-carrying function.

That’s bonkers, that is.

Also, that’s why I buy my buckets and grooming boxes at B&Q; saved me a fortune over the years.