At last I’ve nailed that big prose piece I’ve been working on.
The good news is that I can flip back to my usual blogging style.
Yay!
The bad news is that I can flip back to my usual blogging style.
Boo!
So.
There was just a comment on Twitter that said. ‘I really need to stop entering those RT competitions. I never win and look like an idiot. I probably won’t though, I do like a competition’.
And what was the next tweet from that person?
It was: ‘Win 1 of 10 iPads from @marketeer – RT to enter or read http://free-marketing-for-rubbish-products-here.com’
OK, I may have changed a couple of the details in that tweet, but the gist is the same.
Here’s my point.
These things are not RT competitions.
What they are, is a series of advertising/marketing campaigns which many people participate in, but only one person will get paid.
Need me to explain?
RT (or ‘retweet’) advertising/marketing campaigns have ‘win’ written all over them (for the advertisers/marketeers) for three very simple reasons:
- They cost almost nothing to mount and require no significant revenue expenditure
- Everyone who participates in the RT campaign is privately funding a global marketing campaign and, indirectly, funds the advertising/marketing agencies who are behind these campaigns. How?
- You are funding the campaign and agency behind it with the free use of your internet resources, the unfettered readership of your personal networks and, it has to be said, you also fund them with an instant loss of your own credibility
Just saying.
As someone who has never done the Twitter thing, I can honestly say I have no idea of what you are talking about in this post.
But, it does sound like some kind of Twitter spam. Yes?
Yes. But it’s spam generated by the users, not by externals.