Launching a book; the old dilemma

You’re an author. You’ve written two successful books. Your third has been proofed, edited and is in print. You have confirmation of the date when book number three will be delivered.

But.

You need a venue for the book launch.

The venue has to be distinctive. It has to be seen to relate to the author and it has to relate to the subject.

An almost impossible task?

Almost, but today it was Aced.

The launch for Sam Manicom’s third set of real-life, motorcycle and travel adventures, ‘Distant Suns’ was held at a world-famous venue that fitted all of the requirements.

London’s Ace Café is a 70-year-old, motorbike-related, eating- and meeting-place. It has a rich history that stretches across many myths and legends that includes mods, rockers, Angels (and Demons) and even four-wheeled petrol-heads.

The setting for the ‘Distant Suns’ launch was brilliantly chosen. That the place was packed for the 14.00 kick-off only added to the atmosphere.

We had live music from the hugely talented Steve McGill, we had lashings of good food, we had mugs of tea and two brief speeches. And books.

Many, many books.

As you can see from the photo, the quality of the presentation was first class. Two words I’d use to describe the venue.

Well done to everyone who had a part in today’s launch.

B.